Marketing & Social
Web Banner Templates
Display banners are small, and the offer is the whole message. These four carry a headline, one supporting line and a call to action - which is all that fits at 300 by 250 and rather more than fits at 728 by 90.
The editor holds the three sizes worth designing for: the medium rectangle, the leaderboard, and the half-page skyscraper. The same wording rarely works across all three, so shorten as you go narrower.
These are the three display sizes worth making first; the rest of the platform dimensions, and the two rules that matter more than any of them, are in social media image sizes.
Common questions
What are the standard web banner sizes?
300 by 250 (medium rectangle), 728 by 90 (leaderboard) and 300 by 600 (half page). Those three carry most display inventory, and all three are in the editor.
How much text fits on a banner ad?
A headline of two or three words, one supporting line, and a call to action. The leaderboard barely fits that, which is why its wording has to be shorter than the rectangle's.
Can I use these as email header images?
Yes. The leaderboard shape works well at the top of an email - export it and insert it as an image, with the offer repeated as real text underneath for anyone blocking images.